Club Bing homepage |
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| Developer(s) | Microsoft |
|---|---|
| Type | Online game |
| Website | http://www.clubbing.com |
Club Bing (previously Live Search Club) is a group of online word games launched by Microsoft in April 2007. Players who complete or partially complete a game earn "tickets" (up to 500 per day[1]) that may be exchanged for Microsoft products. The site has been credited with a significant increase in market share for the search engine Bing.[2]
Club Bing has also opened up to allow users to send a percentage of tickets earned in a game to a charity or school of their choice. Many local charities, schools, and organizations are represented to users.
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While playing the games, players may request "hints" which consist of searches on the Bing search engine. Every time a player submits an answer (correct or incorrect) a search query is generated. The site has succeeded in helping increase the market share of Bing from 8.4% in May 2007 to 13.2% in June.[3]
Tickets earned in Club Bing games can be exchanged for prizes.[4] Each reward is delivered within 12 weeks from the date redemption request is fully processed, unless stated otherwise. Prizes must be earned by obtaining the required number of tickets. There is no option to purchase additional tickets. Tickets have no cash value. There is a limit of one item per household (based on account holder address) of each hardware and software product, and they can only be shipped in the United States.[5] Microsoft does not charge users for the cost of shipping their prizes.[6] Prizes are subject to change.
As part of Microsoft's Search and Give program, tickets earned in Club Bing can also be donated to schools, libraries, wildlife preserves, conservation initiatives, hospitals, museums, and charities.[7]